Internet marketing is the marketing of product or services over the web using interent as a medium. Internet Marketing is also referred as e-marketing, web-marketing, online-marketing that sometimes considered to have a broader scope because it not only refers to the Internet, e-mail, and wireless media, but also includes customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail.marketing, and Web 2.0 strategies.
Internet marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience and the importance of internet marketing has increased globally with the growth of the internet. All top and established companies are taking benefit of online web space today and keen to adopt online marketing techniques to increase traffic to their company's website as well as generate more business.
Karyon's Internet Marketing Services offer a both Organic Search Engine Optimisation (Free Traffic) and Inorganic Pay Per Click Advertising (PPC) techniques in addition to consulting on both topics. The difference between Search Engine Optimization (SEO) and Pay Per Click (PPC) Advertising is simple as mentioned below:
Search Engine Optimisation is an art and science of to get a website among the top of major search engines and increasing the traffic to a web site from search engines via natural search results. Search Engine Optimistion of a website primarily involves editing its content and HTML to make it search engine friendly as well as user friendly to increase its relevance to specific keywords as well as to remove barriers to the indexing activities of search engines.
Pay Per Click Advertising is an online advertising model used on websites in which advertisers pay their cost only when their ad is clicked. In Pay Per Click (PPC) advertising program, advertisers typically bid on keyword phrases relevant to their target market. Advertisers ads display at the right hand side as well as above the natural search results. Such advertisements are called sponsored links or sponsored ads.
There are many PPC providers exist over the web but Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the three largest network operators, and all three operate under a bid-based model.